Bell Tracy, Ltd.
Common Sense Innovation

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Glossary

This glossary contains definitions and text to help clarify some of the terms used in this website.

CPM

CPM stands for Cost Per Thousand (thousand is represented by 'M'). This number puts a value on the cost of an advertisement per 1000 people who view it. Typicall, the cost of an advertising campaign will change based on the CPM of the media (TV, radio, Billboard, etc.) chosen for the project.

GPS

Global Positioning System - this freely available system managed by the US Government is used to locate objects almost anywhere on the earth. A GPS receiver module is required to recieve the data and process it into usable latitude and longitude coordinates.

MISA

MISA is an acronym for Market Information Services of America. http://www.misa.com.